Advantage Marketing Services

Inland Valley  

NEW PRODUCT LAUNCH

Inland Valley Inland Valley is a national brand of specialty French fries sold in the frozen section of grocery stores across the country.

TASK

Curley QQQ Fries were selling well with foodservice customers. The manufacturer wanted to launch the new product into grocery stores.

RESULTS

We created a national introduction that included broker, trade and consumer pieces. The fun, child-oriented campaign included trade promotions, FSI couponing and television advertising.

 
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