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BRAND RECOGNITION
The Idaho-E. Oregon Onion Promotion Committee is a cooperative marketing
association of onion growers and packers. As the premier onion growing
region in the country, they produce nearly 50% of the country's Spanish onions.
TASK
After many years of decreasing sales, the Committee requested
that we research perceptions surroundings their brand and offer recommendations
for improving their market share.
RESULTS
We conducted a national survey of their customer
categories and identified key elements that impacted their
brand. Changes were successfully implemented to strengthen
their brand and position with buyers on a national scale.
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